strategic creative marketing communications

50th celebration event for the Margaret River wine region at Vasse Felix.

Vasse Felix sought to create an event for its 50th anniversary in 2017 that would be remembered well into the future by the wine community. The concept of ‘A Colossal Celebration’ was developed, where every winemaker and industry representative was invited, and to join must bring a wine made in Margaret River in its first 50 years. Attended by over 400 people, with as many different wines, industry feedback was that the event lived up to its name.