strategic creative marketing communications


Emily Sharland is a creator of modern luxury brands, with over 18 years of global expertise in marketing communications.


A creative problem solver, she has worked with some of Australia’s most respected fine wine, hospitality and luxury lifestyle brands to define and mould their position, market perception, customer engagement and commercial results.


Emily’s holistic and intentional approach puts brand vision and higher-level aspirations at the centre, prescribing adaptable solutions to achieve both immediate and longer-term goals, with sensitivity to resources and commercial metrics.


She is renowned for producing creative campaigns, moments and experiences that tap into emotions, enhance position, and build reputation, through their strong sense of purpose, originality and creative bravery. This is enhanced through the unique ability to synthesise strategic vision, artisan intent and customer motivation into practical marketing and communications initiatives that deliver genuine results.


Both strategic and hands-on as an integrated marketing communications strategist and creator, Emily works independently and with a wide network of leading collaborators.


Speciality areas: fine wine, beverage, tourism, hospitality, fashion and lifestyle industries.



  • Brand Strategy
  • Marketing Communications Strategy (B2B, B2C)
  • Market, Distribution & Commercial Planning
  • Launches, PR & Events
  • Omni-Channel Campaigns
  • Creative Direction (all mediums)
  • Content Production
  • Copywriting & Graphic Design
  • Packaging & Merchandise Design


Having trained and worked in traditional and digital eras, Emily is an expert in devising unique, omni-channel solutions, linked directly to brand and commercial objectives, that will maximise budget and return on investment.


She has led global brands from strategy to execution across all marketing communications channels and touch points since 2006. Check out recent work for some examples.



Tell Your Story, Right

Consumers are looking for brands with a clear and desirable ‘why’. What if you could achieve more, with less, via purpose-led brand storytelling and classic communication virtues in the modern world?

Debunking Creativity

Creativity is one of the most sought-after skillsets of modern business, yet many people don’t think they have it, know how to make it useful, or how to manage it in their teams. Prepare to flex your creativity and supercharge those goal-centric problem solving powers in this interactive session.

The Art of Wine Marketing

A foundational workshop, covering the imperatives of brand development, product architecture, distribution vision and storytelling principles, to help you market and communicate about your wines more effectively than ever.

Emily's highly engaging presentation skills, combined with her extensive knowledge about developing media strategies to build excitement around product launches is a highlight within the [New Product Development] unit.

Dr Greg Wilson Course Coordinator Tourism & Hospitality Management Edith Cowan University

I just wanted to say a huge thank you for your excellent presentations this morning… Each provided so much great inspiration, insight and thought-provoking content… you have clearly inspired a new wave of wine tourism operations in the UK!

Julia Trustram Eve Marketing Manager Wine Great Britain