![](https://www.emilysharland.com/wp-content/uploads/2023/12/ItchyBabyCo-2-1024x1024.jpg)
Art Direction & Styling
Photoshoot direction for the Itchy Baby Co. as part of their brand refresh.
Appointed by the agency looking after a brand refresh for Itchy Baby Co. to support global aspirations, particularly for the Chinese market. The brief included art direction, styling and production of a photoshoot with infant talent and their parents to ensure the client’s vision was achieved.
AGENCY. The Freeform Foundry
PHOTOGRAPHER. Travis Hayto
![](https://www.emilysharland.com/wp-content/uploads/2024/02/Itchy-Baby-Co2-1024x717.jpg)
![](https://www.emilysharland.com/wp-content/uploads/2024/02/Itchy-Baby-Co-1024x717.jpg)
![](https://www.emilysharland.com/wp-content/uploads/2024/02/Itchy-Baby-Co3-1024x717.jpg)
![](https://www.emilysharland.com/wp-content/uploads/2024/02/Itchy-Baby-Co4-1024x717.jpg)