A maker of modern luxury brands.
Emily Sharland is a strategist and creative director working at the intersection of brand architecture and cultural relevance within the fine wine and luxury sectors.
Her work focuses on defining brand DNA and translating it into commercially intelligent execution — from portfolio strategy and distribution logic through to immersive campaigns and launch moments.
Drawing on a background in luxury fashion and global lifestyle brands, and 15 years of fine wine, hospitality and tourism specialisation, Emily brings a disciplined, customer-centred lens to industries where product excellence is often assumed to speak for itself.
She advocates for long-term structural thinking over short-term tactical activity, and for brands designed to endure shifts in culture, leadership and market cycles. Emily’s work spans strategic foundations through to integrated delivery.
Practice
- Defining brand DNA & competitive position
- Architecting narratives with clarity & authority, that resonate
- Portfolio, pricing & distribution direction (B2B & B2C)
- Producing immersive brand experiences & cultural moments
- Leading integrated, culturally resonant campaigns
- Launching & reimagining ambitious ventures
"Judges praised Emily's creative leadership and her ability to deliver high-impact campaigns with limited resources… Her campaigns demonstrated cultural influence, brand elevation and a strong ethical foundation.
Both strategic and hands-on, she synthesises artisan intent, cultural context and commercial metrics into work that builds equity over time — not simply visibility.
Sectors
Fine Wine & Beverage
Tourism & Hospitality
Luxury Lifestyle & Fashion
Emily's highly engaging presentation skills, combined with her extensive knowledge about developing media strategies to build excitement around product launches is a highlight within the [New Product Development] unit.
I just wanted to say a huge thank you for your excellent presentations this morning… Each provided so much great inspiration, insight and thought-provoking content… you have clearly inspired a new wave of wine tourism operations in the UK!